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Pjams said:
He most likely means 'Publishers' in general will have too many announcements. Since MS will spend most of E3 showing off all of their partners new products, they are going to have to be creative in how to showcase theirs. Don't forget, MS's new slogan is 'why create your own content when you can just pay a publisher to do it for you'

Exactly. This is why Microsofts launches are always so diverse, but when you cut it down to the first party they actually make thats when you see the true story.