Soundwave on 19 November 2013
Dead Rising 3 ads -
http://www.youtube.com/watch?v=tn1TuRd89IY
http://www.youtube.com/watch?v=Vn5u_RJO7YY&sns=tw
NFL Centric -
https://www.youtube.com/watch?v=v3H9vVleT7M
They are airing the crap out of these too apparently, they were all over last Sunday's NFL games, which is the biggest ticket TV draw in the US.
The $499.99 price point is a challenge for sure, but MS' marketing and solid launch lineup might just be able to make up for it. I think X1 is a great fusion of capturing what casual gamers/users like but marrying it with hardcore experiences. The marketing just seems more ... for the "normal adult" American/European, MS is really being smart with this angle.
