To be honest, I don't think the name is the WiiU's problem. I think people are just not really interested in another console under the TV that does hardly anything else than their existing console(s) already do for them.
I love my WiiU, so I am hardly biased against the console, but if I look at my circle of friends: a number of them bought a Wii for the party and karaoke games. None of them are interested in the WiiU - they are happy to dust off the machine over Christmas to play Wii-Sports with the family, and then put it back in the closet for next year. They know exactly what the WiiU is, they simply are not interested in it.
More mainstream gamers already own a 360/PS3, so they are not interested in spending $300 to get what they already have. And they are all saving up for the PS4/XBone, because for them resolution and "teh graphix" are rather important.
So who does this leave? Parents will probably eventually give in and get their kids a WiiU to play the latest Mario. On-off gamers like myself who don't already have a 360/PS3, and think that the next-gen graphics are hugely over-rated and not worth the cost. Gamers who love Nintendo exclusives. Who else? There simply seems to be no huge market.
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