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The confusion of "U" vs "2" might have sold a few more consoles, but it would be a largely insignificant difference. The average consumer is a lot smarter than most here give them credit for, especially when it comes to games. The primary reason for the Wii U's failure is not the marketing/name, it's not even really the controller at the end of the day; it's the games. And as of now anyway, Wii U's library resembles more of the niche style Gamecube games than it does the mass market/old school style Wii games that made the Wii such a hit.