Sony takes over London skyline with PS4

[sully1311]

justinian said:

MoHasanie said:

It looks good but its not really the skyline. If they wanted to take over the skyline, then advertising on one of the much taller buildings in Canary Warf, or advertising on the Shard (tallest building in Europe) would have been a lot better. Still, I'm sure thousands of tourists, business people, and residents will see this but I'm guessing not many will know what it means.

Not quite sure how advertising on top of the Shard will work but I do agree that many people will not figure out it is Sony or Playstation related.

I'm pretty sure Average Joe will know it's something to do with PlayStation. Think your underestimating the brand there.