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Ledreppe said:

I don't know if you're from the U.S, but in the UK you can still only buy games using Club Nintendo Stars by spending them on Wii or DS shopping points. I phoned Nintendo and asked when Club Nintnedo rewards would be usable to convert into eShop currency, and I donlt think they understood what I was getting at as they just said "you can spend your stars on points to add to your Wii/DS balance. They didn't give me a straight answer. When I trade in stars for points they give me a reedemption code to type into the Wii/DS shopping app, and bang you are credited with the relevant points.

I'm in the US.  It's coins over here but every month they offer a couple Virtual Console games for purchase through club.nintendo.com.  I just don't know if they expire or not.  I've passed up several games I would have liked to use my points on but didn't because I wasn't aware if the codes expired and I don't have a Wii U to use them on yet.