I really like it's simplicity and directness. It's very refreshing.
I guess there's two things I'm really wondering about:
Question 1) How does the decision process of purchasing a child's gaming console really play out?
Question 2) Who is the main target/audience of this commercial?
Question 1) How does the decision process of purchasing a child's gaming console really play out?
Some scenarios I have in my mind:
a) The child wants the console, for a variety of reasons. Wanting to play the hot new Call of Duty game. Wanting to play what the other kids are playing/talking about. Seeing a commercial for a game or for a console.
b) The parent consults with the child after being reminded about a console's existence. "Do you want this?". From my memories of a child, I find this highly unlikely, lol.
c) The parent buys a console without consulting the child much, so that they can make it a surprise. Example: Birthday, Christmas, etc.
d) The parent buys a console without consulting the child, because they want to play with the child.
Question 2) Who is the main target/audience of this commercial?
It seems like the parent. I just don't really see anything that makes a child want to get a WiiU to be honest. From my memories of a child, it was always a certain hot game that really made me want to get a console, or because the other kids were.
I really feel like it's important to answer number 1 to evaluate this question, and it's hard since I'm not a parent and can't remember my early childhood. I can definitely see parents just buying a console for their kid because they don't have any other ideas for a present, or because they want to get the kids something to do while they're busy at work.
So in terms of execution, excellent. In terms of strategy, I'm not really sure.
