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AlwaysRight said:

The entire argument was:

"MS will target non-gamers"

For a console launch this is probably the worst argument ever posited by anyone at any time in the history of video games.

Congratulations to Forbes on their profound inability to provide rational arguments.

Indeed, just like the sentence that they might be able to sway last minute shoppers with bundles. I think the only thing last minute shoppers will see this hioliday is out of stock signs. The one winning this holiday is who can ship the most consoles.
So sure, if MS can allocate more boxes to the US then initial pre-order demand and the ps4 is already sold out, maybe, slight possibility that some desperate shoppers change their mind and fork out an extra $100 then they were planning to.

Holiday 2014 is where the real battle for the US will be fought.