| RolStoppable said: If Xbox were successful, Microsoft would create its own division for it. That's how you highlight the success of a product. Sony did it once the PS1 worked, Sony lumped in PlayStation with other products because the PS3 was doing badly, Sony separated gaming again once it was doing well. If there are doubts about the success of the Xbox brand, then the simplest way for Microsoft to prove naysayers wrong is to create a dedicated Xbox division. There's no good reason to have a successful Xbox brand dragged down by flopping products. But if Xbox is not successful, then there is reason to keep it in the E&D division. The one thing that is certain is that Microsoft doesn't like transparency. They don't give projections for shipments and don't even post totals for software shipments. |
@ Bolded: Really thats just an asumption. It could also be that Xbox and XBL also help hide the cost of other parts within the EDD that are not successful. If you want to know how important the Xbox brand is to MS, you only have to look at the amount of money they are willing to continue to spend on it. There is no such things as these other devices or services dragging down the Xbox division as the company as a whole needs to balance, revenue, profits and losses.
As for MS liking or not liking transparency, all companies do this. There will be products that perform and some that do not and thus lumpting them in the same division helps to defer the cost for everything. It really seems silly to think MS would put all underperforming products in the same division. Instead you would have a combination of both.
