Activision hold more apealing ip's to a larger crowd, but most of the hardcore community dishes then because of the low quality of most of their titles (activision published survival instinct), or the huge casual appeal in game like skylanders and COD.
EA, actually, have great studios that deliver equally good games, like dice and bioware. The problem is that they make too much bad bussiness decision. Use origin prior to steam, sim city aways on, release another ending do ME, put too much confidence in titles for smartphones and social networks, online passes, canned projects every month, nintendo trash-talk, etc. They really delivered great franchises this generation, that most of us hardcore gamers apreccciate, like mirror edge, dead space and Mass effect, but they screw up most of these same franchises. Most of us would miss more of the EA franchises than activision, if any of then got away.
"Hardware design isn’t about making the most powerful thing you can.
Today most hardware design is left to other companies, but when you make hardware without taking into account the needs of the eventual software developers, you end up with bloated hardware full of pointless excess. From the outset one must consider design from both a hardware and software perspective."
Gunpei Yoko
