Very important for me. After playing games on my PC at 1080p it was hard going back to PS3/360. Irrespective of where I'm sitting or the size of my TV.
It becomes even more important when you are gaming on a native 1080p screen, 720p looks like utter shit on a 1080p TV.
The difference is like night and day. Anybody who says otherwise is either fooling themselves or they haven't experienced it in real life.







