fatslob-:O said:
It just means that their better. It's as simple as that. |
Actual value - percieved value - market value, those are the three measures of value for any product. I guess one could throw in sentimental value, but that's a useless metric for a sales discussion. Actual value is determined by R&D, production costs, distribution and advertising, percieved value is one out of the two that can be most easily manipulated, this is simply what consumers imagine something it is worth based on a multitude of factors, hype can easily be built around a product with mediocre or even bad quality, thus raising the percieved value (such as products going on Ellen or Oprah, a lot of women go crazy for it, percieved value rises without the prodcution costs etc changing one bit, the fact that something goes on Ellen or Oprah does not change the quality either). The 360 is a good example of this; it had terrible hardware quality for a good while but maintained a high percieved value throughout, and partly still does. Market value is a combo of the two firts, adjusted for inflation, currency and exchange rates, profit margins, stock and sellthrough, among other things.
Why has Apple gone downwards lately? Has the quality of their product gone down? No, their percieved value, and thus their market value has gone down, due to increased consumer awareness, multiple choices on the market and an open source (or more) alternative edging them.
Quality is in no way related to sales numbers, not even close. Even your hero Malstrom knows this.
Why is it that almost no one on sales site can grasp these very, very basest of market principals. The other tools in your box also need replacing, you're just basing everything on desires and wishes, not a good foundation for any argument.
