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The more you work with people, the more you are disappointed in them sometimes. Yes, crowd pressure and peer pressure (not as much pressure as reinforcement, really) are very real, having worked in customer service, I encountered it frequently. Mostly with yer typical "chavs" and "dudebros" picking up iPhones like a storm? Why? "Because it's cool and all my friends have one".

It's annoying, but what can you do? If that's the peoples' reasoning, I doubt you'd change much even if you tried,