Microsoft Uses PC Battlefield 4 Footage in Xbox Promo

[forevercloud3000]

theprof00 said:
Is this really considered false advertising?
I mean...why don't companies just always do this? It's not like there's a penalty for it.

There are. Square Enix was sued for advertising the Xbox360 version of FFXIII exclusively in the US but but used photoshoped footage of PS3 version in their commercials. They lost that suit and had to pay a hefty fine.