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I will just copy what I said in another thread:

"You can't just say that if Sony raised the price 50-100$ that they'd suddenly make more profit, sure if all they'd make money of was the console itself then that might be right but that really isn't the case.

Let's look at what Sony is really making money of with this console, there is the console itself then the accessories, games and subscriptions. Now I think it is very safe to assume that Sony would sell less consoles if they priced the console higher, so that already would mean less games, subscriptions and accessories sold. But even the guys that still buy the console, do you think the will buy the same amount of games with the PS4 if they've already paid 500$ for the console than they would've bought if the console was cheaper? I don't think they would.

We could also go into how Sony would probably need to pack in more with the console if they sold it at a higher price and how economies of scale would come into play since Sony would probably produce less because of lowered demand, thus possibly raising the average cost of producing a PS4, but that would all be very speculative.

Fact is, just raising the price of a product like the PS4 and expecting bigger profits is really discounting alot of other factors that come in play with these consoles"

Also Marketing costs would probably be higher, cause they can as of now use the 100$ price advantage as a damn effective marketing tool.

So yeah, I don't think Sony regrets the pricing.