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It is a little bit of everything really.

Honestly, year installment series like Just Dance, due to the various side scrolling 2.5D platformers and Mario games in general Nintendo put out since NSMB Wii I am putting that in this category as well and others lose their appeal.

Nintendogs and Cats wasn't much more then a prettier Nintendogs with cats added in. Brain Training 3 was sort of stupid due to them changing their mascot from a Asian nerd face to guy that resembled a demon or devil when at least outside of Japan a good chunk of potential buyers (parents, older people, etc.) would be turned off on seeing that and those that wouldn't are unlikely to want this type of game.

Some games lose fad appeal, even bigger name titles like CoD and Madden will eventually see their stuff drop. But in reality a lot of Nintendo's issues seem to be how little they actively push their products via different media these days and instead seem content to rely on word of mouth.