| cbarroso09 said: No, you need to own studios to profit big. Ask Nintendo why they are still in the industry after N64 and Gamecube sales. |
Pretty much this. Also, you could bring up franchises like Mass Effect. I doubt Microsoft would mind owning that IP.
When you own a studio you don't have to fear that the games suddenly go over to other platforms. Imagine if Nintendo bought Square in the SNES era. They would never have jumped ship over to Sony. Could alone have changed the winners of that gen, not to mention following gens. That is the real advantage of owning studios.







