Sony's Q2 FY2013 Earnings (PS3 2m / PSPVita 800k / ~$200m Loss)

[NiKKoM]

eFKac said:

NiKKoM said:

DamnTastic said:

can anyone explain the loss in pictures please? Did a movie bomb or something?

Less dvd and bluray sales and TV lnses related stuff (networks paying less for Sony movies)... for movie bombing it was "White House Down"

I think I would add Elysium and After Earth at least to that, don't think they have made profit if we count marketing budget. Don't remember if any others.

Elysium did pretty good actually on a 115 million budget making 280 million.. marketing should have been around 50 to 70 million

After Earth had a 130 million budget and made 243 million... marketing budget was 100 million.. so its like break even/ small loss
after earth is just a bad movie so people also think it bombed hard.. but in reality it didn't bomb that hard

White House Down had a.. wait for it.. 150 million budget and it only made 205 million.. think the marketing should be in the range of Elysium..