Should Microsoft have given the Xbox 360 a redesign and new name for Japan?

[azrm2k]

There were rumors for a while that MS and Toshiba were considering cooking up something where a HDDVD enabled 360 could be sold under the Toshiba brand in Japan. I dunno how well it would have done as the brand name would have helped a lot but including the HD drive would have driven up the price a bit.