Jonathan Ross apparently hired by MS - unknown project(s). Today he had fun with the Xbox One. Forza: Incredible, Dead Rising: Amazing. Battlefield4: Cool

[Munkeh111]

kowenicki said:

Munkeh111 said:

Are you suggesting he isn't paid to say this? I'm not saying the games are bad or anything, but this is paid PR from Microsoft. Celebrity twitter feeds are full of it, companies know it is great way to promote their stuff

Pretty sure this is illegal in the UK.  Advertising Standards dont allow it.

You have to declare your interest.  There was an issue recently with Rio Ferdinand.

It still happens. I follow the England cricket team on twitter and they tweet about certain brands which I am 99% sure pay them.