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If Universal is the only big studio that supports HD-DVD now, then blu-ray is already pushing the HD DVD out of business. I just checked the price for blu ray movies again this morning....and the average price has came down about $1.40 in just a month and a half. So, Sony is about to see some better demand for their movies, and will see even more once higher levels of production force prices down to be $5 or $7 more than regular DVD's.... and they are only about $10 more now