On the one hand, VGC preorders aren't all that reliable, so I wouldn't be too worried based solely on that.
On the other hand, 3D World is #144 on Amazon, #351 on Gamestop, #235 at Walmart, #953 on Best Buy and #51 on the preorder page. For the BB number, I'm guessing not a ton of people preorder on their site. On the Wii U specific list it was below Transformers: Prime which VGC has at 55 copies last week in the USA.
I expect things will pick up when reviews start hitting and Nintendo begins advertising, but this is probably evidence that the Nintendo direct audience is fairly limited.







