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Nintendo handhelds:

Cheaper to buy the system.
Batteries last longer, and it uses less of them (that was the old style, now it's just longer rechargeable battery life.)
Cheaper to buy the games.
Cheaper to make the games.
Games that appeal to every single market.
Games that are fun for very short bursts AND games that are for very long sessions.

Non-Nintendo handhelds every single time:

More expensive to buy the system.
Batteries don't last as long.
More expensive to buy the games.
More expensive to make the games.
Majority of games cater to a specific "core" base, similar to console games.
Majority of games are similar to console games and not pick-up-and-play oriented.



It started with Tetris. Brain Age and Nintendogs were basically Tetris 2 and 3. Anybody can pick it up and play for just 3 minutes, and that's what they do, and that's why it sells. It doesn't get in the way of my sweet sweet Advance Wars though.