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there is gt advertisement. if the gt academy on tv, advertisement on cars in motorsport or some ads beside the race tracks. the "normal" ads in commercial breaks will happen closer to launch. it's still more than a month until the game releases! not sure when you normally see ads for games on tv but i see the first maybe one week before launch with cod as exception. that is sometimes already half an year before release in a tv ad if there is a huge event like the champions league final.

if we talk about hype, many people in gaming forums are obviously more hyped for the next gen right now but if we look at "normal" gamers who buy a next gen console in maybe 3 years, they could still all buy gt6 if they bought 5. well, not all of them but many.