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JoeTheBro said:

It's the video of the Halo game they showed at E3, which was later confirmed to be Halo 5. This ad was made before that confirmation but it's still using the E3 promo.

Well, okay. And it's true that the ad ends with something like X1 has the best games, so it's probably not the tv series then. Moreover the TV series apparently isn't X1 exclusive.

I concede the point.