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BenKenobi88 said:
It's true, it's too early. Sony wanted to push Blu-Ray as well, and consumers for the most part don't care about the new HD disc formats...Blu-Ray's mainly surviving because of PS3 buyers and a few early adopters of HD discs.

Yeah same with HD-DVD. People do own the HD players, but it pales in comparison to the install base for DVD players.