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It's all just playing on emotions, and Sony do that because it benefits them. Their fanbase laps these headlines up (in general).

Business Decisions and nothing else

Having said that, I agree that not bundling a camera is the smarter choice since it keeps the console price lower and makes it appealing to a broader audience. It's not about choice as much as it is about smart business & marketing.

On the other hand microsoft wants to make the camera an integrated part of the Xbox experience and that has its own value. If it weren't so expensive, I would agree with their business choice.

Exhibit A: The Vita

Also, if this is so anti-consumer, then why does the Vita have a built-in camera? Again, it's all about business logic, no ethics here.