It's all just playing on emotions, and Sony do that because it benefits them. Their fanbase laps these headlines up (in general).
Business Decisions and nothing else
Having said that, I agree that not bundling a camera is the smarter choice since it keeps the console price lower and makes it appealing to a broader audience. It's not about choice as much as it is about smart business & marketing.
On the other hand microsoft wants to make the camera an integrated part of the Xbox experience and that has its own value. If it weren't so expensive, I would agree with their business choice.
Exhibit A: The Vita
Also, if this is so anti-consumer, then why does the Vita have a built-in camera? Again, it's all about business logic, no ethics here.