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From the advertisement, would people think the subscription fee is due to the fact you probably will get constant updates that come with the App. It could be routines, personalize stat tracking and comparisons with millions of people. You could also get constant video update to the archive with new routines and maybe specialize work. Also the app could expand to more alternative workout videos and routine as time goes on. At this point in time, there isn't a lot of detail but it will be interesting to find out how MS pimp this app and what is included in the complete product.