I believe the focus of these apps is not just targeted at non gamers, its tageted at a late 20s on up who have a wife and family. All of these apps seem to be a concerted way for MS to make purchasing a 500 device an easier sell for the game playing Dad. When you have a family you start to look for value, especially when you are trying to sell something like this to the wife. Do not be surprise if MS comes out with a E-learning app for the kids and probably some type of language app because it just makes sense to use Kinect in those ways.