Why exactly doesn't Sony drop the price of Vita memory cards?

[pokoko]

Baalzamon said:

pokoko said:
Proprietary is always more expensive than mass market. Volume reduces manufacturing costs per unit. The more you sell, the more you can manufacture, the cheaper your bottom line.

If you wanted to start selling a line of orange juice in your region, your cost per unit would be WAY higher than, say, what Tropicana deals with. That's just the way business works. The problem with Vita memory cards is that they won't go down in manufacturing costs unless they start selling a lot of them.

Not necessarily true at all. If you are able to produce enough of it and find the right factory, you will probably be able to produce it quite cheap, actually (much cheaper, considering many costs of popular products are actually advertising...hence why in store brands are way cheaper yet still make higher margins)

What?  Of course it's more expensive per unit to manufacture a few than it is to manufacture a high amount.  How is that even a question?  The amount of Vita memory cards being made is a drop in the bucket compared to mass market brands, the per unit manufacturing cost won't even be close.  The more atypical the specialty product, the more expensive the manufacturing setup and materials costs.  Go order 100 units of a specialty product then order 10 units, see with costs the most per individual item.  It's practically impossible for Vita memory cards not to be dramatically more expensive per unit than standard models.