Surface is expected to grow!
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Microsoft Surface May Achieve 1% Market Share In 2014 (MSFT)
Microsoft’s (NASDAQ: MSFT) next-generation Surface tablets could prove to be more popular than the last.
According to DigiTimes, the Windows (NASDAQ:MSFT) maker sold 900,000 Surface tablets during the first quarter of 2013 and an additional 300,000 units during the second quarter. All told, Microsoft (NASDAQ:MSFT) sold roughly 1.2 million tablets during the first half of the year.
In 2014, Surface shipments (but not necessarily sales) are expected to reach three million units. This could allow Microsoft (NASDAQ:MSFT) to achieve a 1.15 percent share of the global tablet market.
Thus far, Microsoft’s Surface tablet has not proved to be the company’s most successful device. From October 2012 through June 2013, the combined sales of Surface RT and Surface Pro came to $853 million.
For the right product or service, $853 million is a lot of money.
Related: Microsoft’s $449 Surface 2, $899 Surface Pro 2 Coming October 22
Unfortunately, Microsoft took a $900 million write-down on its Surface tablets.
If sales could double in 2014 (and continue rising from there on out), Surface may slowly work its way toward profitability.
This could be helped by Microsoft’s (NASDAQ:MSFT) new idea to develop unique touch covers for the device. The first is designed for aspiring DJs and other music lovers, but there is limitless potential for additional covers that cater to a wide range of users.
