I doubt Sony's losing much if any on the Vita. If Sony took a decent loss on Vita and the memory cards, they'd sell more systems, sell more memory cards, and make more money off games, meaning that publishers would make more off games and publishers would release more games.
The biggest issue with Sony's overpriced memory cards is that yes, while they're gaining a profit on memory cards, keeping them extremely high priced means they're losing money on digital sales. Digital sales don't go through retail meaning both Sony and the publishers don't have to split the money with a retailer. Sure they might make $40 profit on a 32GB memory card, but 32GB means a minimum of eight games. Even if all games were 4GB in size and all four of those games were $20, Sony would atleast make $80 right there. Around twice as much as they make for overcharging for memory cards.
Didn't Sony say there are an average of 10 games sold per Vita? Whatever loss they make any of this they'd make back even if that average is lower with more Vitas sold.
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