Why exactly doesn't Sony drop the price of Vita memory cards?

[gigantor21]

Cj2i3 said:

ps3-sales! said:

Cj2i3 said:
Got to make money on the vita somehow, software isn't doing the trick.

That's the thing. If I'm your everyday gamer, and see an $80 memory card when the same thing is available on a competitor's handheld (3ds) for less than half of that price, plus the system itself is $60 less, what am I going to choose?

I mean the 3DS would probably be the answer that's a 100 dollars difference, so idk what to think I like Sony's IP's Killzone MC, Uncharted GA and LBP Vita all look nice but if I was to get a handheld I'd be more inclined to get a 3DS for price and a plethora of quality software.

I have a Vita, but I can't blame you. With Nintendo's software pedigree on handhelds and SD card support, the value proposition became clear as day soon as they did the initial price cut. I had to do all types of trade-ins and deals to get a new 32GB Vita card for less than $50, which is ludicrous when they keep pushing PS+ and indie titles so much.

It was annoying as shit juggling PS+, PS1, PSP and indie titles on my old 16GB card. If they're so hung up on pushing digital content, why would Sony make it so prohibitively expensive to take full advantage of it? Not to mention how the device should've never launched for more than $200 in the first place, let alone collected dust on store shelves for a year and a half before a price cut.