| MikeB said: "The 2008 Digital Entertainment Survey said watching HD DVDs was expected to have the highest rate of growth in 2008 compared with any other form of entertainment." "Of the 1,600 consumers surveyed, 24 percent said they intended to watch next-generation movie disks in the next six months. Almost 40 percent of the sample have or have access to a high-definition-ready TV. "It's great news for Sony who can expect the PlayStation 3 (with its Blu-ray capability) to become the must-have gift this Christmas," said Charles Moore, TV and Film partner at media law firm Wiggin who produced the report with research experts Entertainment Media Research." http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUSL2950137120080303 Hopefully Sony's PlayTV for the PS3 catches on as well: http://www.startribune.com/entertainment/tv/16089942.html Combined with Home and an awesome games line-up this is set to become an amazing year for the PS3! |
What other form of entertainment is going to have a higher rate of growth? HD-DVD ownership is so low it's percentage increases are going to be huge.
Newsflash. Xbox 360 is going to have a higher rate of growth in Japan then PS3 this year.
40% have access to a HDTV. Who doesn't know someone who owns an HDTV? If you were going to watch movies with friends wouldn't it likely be at said friends house? (Since he is going to likely have the best setup?)
Seems like a meaningless survey that anyone could of told you the results of.
Also, considering they usually focus in a different kind of consumer research i wouldn't even trust the numbers in the survey. They keep around half a million respondants and handpick who should take surveys. This doesn't work well for surveys like this.
