I think it starts with the fact that The Hobbit, the book, is much more kid oriented than the Lord of the Rings trilogy. It brings a change of tone when comparing the LOTR movies with The Hobbit movie.
There's also the problem of stretching a book that is considerably shorter than any of the LOTR books into three movies. The LOTR trilogy had to be compressed to make it into the three movies we know while The Hobbit has to be stuffed with filler.
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