Nintendo 3DS sales almost 400K a week without Pokémon.

[brendude13]

Kaizar said:

Nintendo 2DS is for ages 6 & under only. (as in NO 2DS XL nor lite)

Source; both Nintendo and everyone else in the world.

Hence the reason why it is coinciding with the launch of a game rated 7+ (PEGI).

...and it has 7+ written on the box.