JWeinCom on 17 September 2013
| areason said: Bundles don't really move units. |
Yeah they do. It's not necessarily going to revolutionize the sales, but it makes a difference. The attach rate for NSMBU is something stupid like 70%. Obviously, people want that game. So now, instead of having to pay $410 for a Wii U, Nintendo Land (which they should want but don't) and NSMBU, they have to pay (presumably) $300 for a Wii U, the game they want, and a healthy dose of bonus content for the game they want. It's a pretty huge difference in terms of value.
The bundle on its own isn't going to turn things around, nor is the price cut, nor is the holiday lineup. But, when you combine all of these factors together, things are looking up.
