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Aside from Pokemon still being a popular franchise, X/Y have some things going for it:

1) There's the nostalgia factor, with the inclusion of mega evolution of gen 1 Pokemon (especially the 3 starters) is hooking more people than you think. Friends of mine who had no interest in the game are now pretty hype from that alone. It sounds crazy, but is something I noticed.

2) First mainline 3D Pokemon, this may sound small but is a pretty big deal for a lot of people, especially for old fans which were wanting this for a long time.



Nintendo and PC gamer