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I think the fact that PS3 attach rates in the US are roughly equal to 360 attach rates tells us that this is a regional issue.  I don't think the "multiplats are better on the 360" holds much weight at all.  Most games are basically the same and most people don't own both consoles.  Besides, that's only a perception forum readers would believe.

http://www.gamasutra.com/view/news/33485/Analysis_US_Software_Attach_Rates_For_Xbox_360_PS3_Reveal_HD_Console_Trends.php