The problem with all these talking points, and that's all these are, talking points, is that they're aimed at informed, core gamers who know their stuff. They're not going to fool anyone in that category. All this non stop PR about cloud BC, cloud computing, minute CPU bumps etc. is a waste of time. The dye has been cast.
What they SHOULD be doing,imo, is refocusing their brand toward games and away from casual features like TV and the NFL. They should secure more Titanfall like IPs, and attack that way.