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Even if they did sell more consoles than the X-Box One and PS4, they'd be losing so much money from each console sold that it'd essentially be a loss despite selling the most.

As Iwata said, the price isn't what's hurting the Wii U (although a lower price point certainly doesn't hurt), it's the lack of games. It doesn't matter how inexpensive your console is; if it doesn't have the games, it won't sell.