Its never a no win mentality for Microsoft. The reason they joined the gaming industry was strictly to hold Sony down. If they can't theres no reason to stay. I saw a documentary about the Xbox 360 after the loss of the Xbox and MS did not take losing to Sony very well. Their R&D department was hard at work trying to get the hardware out as quickly as possible.
I say Sony's marketshare will grow to 50% MS will have 35% and Nintendo will have 15%







