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BMaker11 said:
its not "casual" gamers they need to have....it's mass market appeal that they need. With blu-ray, much like DVD at the time, people will be able to have a piece of hardware with movie playback, along with video games to play. I said this some time ago, but the PS2 was a lot of peoples first dvd player, and the same should happen with PS3 and Blu-ray.....when HD reaches the masses, and Blu ray sales shoot up, expect PS3 sales to jump as well....I mean, it has already been outselling the 360 in NA.........

 Casual gamers are the mass market.  Your "i but a lot of games" hardcore gamer is actually a very small minority.