Nintendo is doing pretty much exactly what a lot of local companies in my area are doing. We don't make as much money as we used to, because our former clients spend less on traditional marketing. They now use social media quite a bit. We try to advise them to combine traditional marketing with social media marketing. But it has become harder to convince them.
Hopefully Nintendo will do what they did in the Wii launch period during 3rd and 4th quarter. Nintendo spent about $200 million on Leo Burnett. And it payed off. Now, if they can combine this with their social media marketing, sales could explode similar to what johnlucas predicts (doubtful).
I'd like to think there's a reason for Reggie coming out guns blazing now. I believe there are quite a few deals finalized now to reinforce his confidence. Also. Think about it. Nintendo release Super Mario 3D World, LoZ:A Link Between Worlds and Mario Party on the SAME DAY. That is crazy. Their lineup this fall is actually their strongest ever.
