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JWeinCom said:

That's definitely true, but it doesn't change things.  Nintendo cares more about their handheld division.  This is true.  Sony's strategy to market the Vita is to show how it could provide console experiences on the go.  This is also true.  These two facts are not mutually exclusive.

It's also not mutually exclusive to think that there are some people who will want home console experiences on the go, and to think that there are some who won't. If Sony is making games that are specifically tailored for handhelds in addition to their lazier ports of cross-platform games to fill the gaps then one can only surmise that they don't, in fact, see the "handheld gaming occasion" and the "home gaming occasion" as one in the same.

Does Sony mean it when they say "play console quality experiences on the go"? Sure, I suppose they mean it as much as any company means anything they say in their marketing. I suppose they also "mean it" when they take out an ad pimping the Vita as the best place to play various indie games, and they "meant it" when they compared the Vita's back touch panel to a woman with four titties, and they "meant it" when they made a lilac PSP and bundled it with Hannah Montana. But while their messaging may be all over the place as they try to get something to stick to the wall, their overall handheld strategy is consistently non-existent. I think it's the result of SCE being a bunch of little fiefdoms rather than a top-down organization like Nintendo.