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the-pi-guy said:
theRepublic said:

He is talking about making the Xbox more than just a games console.  More like a DVD player or Bluray player, something that almost everyone has.

It's mostly about this part, he brings up 300 million as the total sales of this gen, the 400 million is the expected expansion of that. Then adds we could take that 400 million up to 1 billion.  Meaning PS4 + Xbox One + Wii U = 1 billion sales.  

He was correcting the point, because someone else thinks that comment means 10 year cycle.  

"Every generation, as you've probably heard, has grown approximately 30 percent," Mehdi said. "So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. That's if it's a game console, over the next decade."

"We think you can go broader than a game console, that's our aim, and you can go from 400 million to potentially upwards of a billion units," he added. "That's how we're thinking of the Xbox opportunity as we go forward."

He is talking about pushing the Xbox brand out beyond the limits of a game console to sell to a much larger group of people.  He doesn't say anything about Sony and Nintendo also becoming something more than a game console.  In fact, he would prefer that Sony and Nintendo would stay with "just a game console" so that they could dominate this theoretical untapped 600 million unit market.  But in the end, it is all just a bunch of marketing BS anyway.

The only real truth of this statement is that Microsoft does not view the Xbox One as a game console.  They view it as some sort of complete family room media hub that everyone should own regardless of whether or not they play games.



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