Sony>Microsoft>Nintendo
Sony seemed to be much more interested in creating IPs this gen and Sony also has the most first party studios to work on IPs. Microsoft has a load of money and if forced to make new IPs they would probably buy a few studios and invest a lot into them. Nintendo I would assume do the same thing and buy a few studios but there system would hurt tremendously sense Nintendo systems thrive off of the Mario and Zelda games without them I would imagine the system would bomb.
Survivor Millennial vs Gen X!!







