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My initial response is Nintendo.

But upon reflection, I also think Microsoft probably would be able to sell the most new IPs due to their deep pockets and the built in fanbase they built with the 360, While the internet was enflamed by the initial Xbox One policies, common man on the street will probably still want the Live experience with games and will stick with them so long as games like Halo, Gears of War, etc. still show up.