S.T.A.G.E. said:
|
That sounds like publishing to me. It's no different to what Sony and Nintendo do and the resoning for it is the same in all cases (improving your consoles game library). Both Bioware and Epic could have chosen other 3rd party publishers that would have allowed them to publish on PS3 if they wished it. They had to pitch their game ideas to MS (and probably other publishers) but chose MS for a reason (e.g. better return rates, more development money, allowing them to keep their own IP). MS had to make a significant investment into each games development.
In Bioware's case, they decided to sell to EA which is the sole reason they could bring Mass Effect to PS3. MS were the publisher that made the initial investment though.
In the other cases above (e.g. TitanFall) though, MS made no investment in the games in question. They simply gave the publishers some money and said "give us the games exclusively".