I see this as a great move and it allows MS to keep the price of the console with kinect. Since its only for preorders the hit to there total revenue isn't as large. Also if MS can make it seem like the X1 version is the one to get with exclusive content and stuff like that it could help move some consoles overseas.
Its a good move but Sony still have the mindset in EU so it would take a lot more than this to make a decent charge. At MS probably still have the UK right.